To the Point, Pressure and Newton's Second
When lying on a bed of nails one spreads his/her weight over many nails distributing the force, lessening the pressure, and avoiding self skewering. Breaking a cinder block atop the "volunteer" drives this home. The block takes the bulk of the force from the hammer's blow, however. After all, it is quite massive/fragile and doesn't accelerate much before breaking. Consequently, it barely even pushes on our trusting "volunteer."